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  1. Home »
  2. 'Never Admit It's A Game'

Fri, 05/20/2005 - 06:24 by narcogen

East Bay Express has a story called The Buzzmakers about 4orty 2wo, the studio responsible for the ARG (Alternative Reality Gaming) marketing promotions for the film A.I. (The Beast) and Halo 2 (The Haunted Apiary/I Love Bees).

There's a lot of detail in this nine-page story, including how staffers spent months tracking down working payphones.

feature
halo 2
business

Comments

Anton P Nym's picture

Anton P Nym

It's a good article

Sun, 05/22/2005 - 11:09
One or two minor quibble points, but they're trivial. (It's "Melissa", not "the Melissa". That level of trivial.) Incidentally, some of the ARGers think that the article itself may be the start of another ARG and are working through the possibilities here: [url]http://forums.unfiction.com/forums/viewtopic.php?t=10688[/url] Even if you don't plan on participating (as I don't... wretched work getting in the way again) the article is a good read. -- Steve's referred a couple of non-ARGers to it already to explain why last week's Hivemeet was so neat.
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