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  1. Home »
  2. Advertising Imitates Reality

Wed, 10/30/2002 - 00:48 by narcogen

Before Halo was even released, fans got a glimpse at what Microsoft's advertising department would think of years later.

Enterprising Halo fan Mark Levin took pieces of the Halo trailer from E3 2000, and edited it to go with the audio track from Budweiser's humorous wazzup advertisement campaign, creating Halo Wazzup [HBO].

Now, more than two years later, Microsoft took Levin's cue, signing a deal with Anheuser-Busch Inc. to launch an interactive bar promotion in various pubs and bars around the U.S. between now and the end of the year.

Corey Brotherson at GamesDomain has the full story, aptly titled Sipping A Bud, Playing The 'Box .

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