There's mention of the Wideload - Aspyr deal today at Evil Avatar (story, press release) and at SPOnG.

There's some interesting language in the release that might give a small hint to the nature of the game, or at least its advertising campaign:

Aspyr will work closely with Wideload to make sure that the vision and feel of the game is reflected in all aspects of bringing this title to market. Furthermore, Aspyr is leveraging its music and film ties to create a campaign that is just as twisted and off the wall as the game itself. Stay tuned (and we mean tuned) for some interesting developments.

Perhaps Wideload is making Jet Set Radio Tuner?

UPDATE: MacWorld has picked up the news as well. Off-topic: isn't that G5 iMac cool?