Blue Yonder's Tom Bramwell has an article up on this past weekend's Xperience event to promote the Xbox console in the UK, and the reaction was less than stellar:

Back at the beginning of September, Nintendo put on a show in Westminster to demonstrate GameCube to hundreds of journalists and gamers. The event wowed visitors. By comparison 'Xperience', the Xbox equivalent staged in Covent Garden's Nutopia this weekend, has failed dismally to arouse excitement amongst its guests. It may yet be a success - it continues for the next few weeks, with excursions to other cities around the country along the way - but the crowds at the Nintendo Show were buzzing, while the only frenzied swarm we saw in the unusually dingy Nutopia this weekend was around the exit.

Although the author went to pains to indicate that the console wars are still far from over, he did label the Xperience event a marketing blunder.