Skip to main content
Home
Rampancy
  • home
  • info
  • timeline
  • articles
  • sheetmusic
  • images
  • movies
  • podcast
  • schedule
 

Narcogen@Twitch
Mastodon
Bluesky

Features

  • Articles
  • Bungie Humor
  • FAQs
  • Linktree
  • Rampancy Let's Plays
  • What is Rampancy?

Bungie Let's Plays

  • Destiny
  • Marathon
  • Myth

User login

  • Reset password

Social Media

Mastodon
bluesky

You are here

  1. Home
  2. Microsoft: We Are Doing What We Are Not Doing

Tue, 02/17/2009 - 03:05 by narcogen

...and what they are not doing is investing in original intellectual properties.

Actually I think that entire phrase is a contradiction in terms, at least in terms of how Microsoft can invest in something. Invest, in their case, means buy, and once something has proven itself worth buying it's no longer original.

Take a look at Halo. Microsoft bought Bungie in 2000. Bungie developed three Halo games and Microsoft published them. Now Bungie has been spun off, and Microsoft kept Halo.

Is Halo an "original" intellectual property now? Microsoft no longer has an "investment" in Bungie, which is going to do one more Halo game (ODST) and then move on to other things. Knowing Bungie, those "other things" are probably underway as we speak, and the latest podcast mentions things that may not be mentioned. These unmentionables are (drumroll please) original intellectual properties that Microsoft has not invested in, and presumably did not want to invest in. Instead, they kept Halo.

UPDATE: Microsoft is reorganizing Rare now, too. Rare has created aan "original IP" for Microsoft-- namely, Viva Pinata. PDZ was a sequel, but it doesn't look like it's getting another sequel anytime soon.

category: 
retort
game: 
halo
topic: 
bungie
business
Anonymous comments are moderated. Please do not post duplicate comments. Halo, Halo content and Halo characters are property of Microsoft. Bungie, Marathon and Destiny are property of Bungie LLC. Myth is property of Take Two. Other trademark names are property of their respective owners. Copyrighted materials used under fair use.Original contents © Copyright Synthetic Fibers 2000-2024 except where otherwise noted.This site uses cookies to store session information on your device.